Advanced Marketing Strategy (MBA) Master's Degree
Learn the requirements for earning an MBA in a topic related to advanced marketing strategy. Find out about online degree programs, career options and employment outlook. Schools offering Marketing degrees can also be found in these popular choices.
What Is an Advanced Marketing Strategy (MBA) Master's Degree?
According to the U.S. Bureau of Labor Statistics (BLS), you may be able to qualify for a position in marketing, sales or promotions management if you hold a bachelor's degree in business administration with an emphasis on marketing (www.bls.gov). However, an MBA program allows you to concentrate more fully on analytical and strategic marketing. Typically, such a program teaches you how to create marketing plans and strategies for sales purposes. Your responsibilities can include areas such as market research, consumer behavior, public relations, brand development and promotion.
Though specific admission requirements may vary slightly from school to school, you need a bachelor's degree and acceptable scores on either the Graduate Management Admissions Test (GMAT) or the Graduate Record Exam (GRE). In some cases, you may need to have gained some work experience and provide letters of recommendation.
What Are Some Program Details?
A program leading to an MBA in an area such as strategic marketing, also called analytical marketing strategy, can take 2-5 years to complete, depending on whether you participate on a full- or part-time basis. A program can consist of 30-45 credits, which can also affect completion time.
Courses you could encounter in these programs include business marketing and strategy, market research and analysis, promotion management, consumer behavior, pricing strategy, brand management, product management, Internet marketing and sales force management. You may also be required to complete an internship, which typically takes place during the summer. If you're working in the field, your internship may be completed at your place of employment.
What Are My Online Options?
You can find many MBA programs geared toward working professionals. Some programs are delivered entirely online using a course management system such as Blackboard. Other programs are hybrid, in which some courses are delivered online and some on campus. If an internship is included, you must complete it in a live setting. In lieu of an internship, an online program may require you to complete a capstone project.
What Can You Tell Me About Employment and Wage Projections?
The BLS projected that job opportunities for advertising, marketing, promotion and public relations managers could increase by 13% from 2008-2018. This is about the same as that for all occupations nationwide. The increase may be indicative of the industry keeping pace with growing diversification and competition in the marketplace.
In 2010, the BLS determined mean annual wages for various upper-level marketing personnel. Advertising and promotional mangers earned a mean annual wage of $98,720. Public relations mangers came in at $104,390. Marketing managers had a mean salary of $122,720.
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