What is an Advertising Bachelor's Degree?

An Advertising Bachelor's Degree will train a student to work in the advertising field at an ad agency or publication. Any student who graduates with an Advertising Bachelor's Degree will be able to work with companies in a wide variety of fields creating advertising campaigns to sell products and promote services. The Advertising Bachelor's Degree arms students with the knowledge needed to work with television, radio, Internet and print media to create ads and ad campaigns.

Required Courses for an Advertising Bachelor's Degree:

Students interested in receiving an Advertising Bachelor's Degree will need to take courses that prepare them to work at an ad agency. Some of the classes a student may need to successfully complete include:

• Introduction to Advertising
• Visual Communications
• Principles of Marketing
• Advertising History
• Psychology
• Strategic Development
• Creative Concepts
• Sociology
• Art of Persuasion
• Promotion
• Copywriting
• Research Methods
• Digital Production
• Business of Advertising
• Broadcast Advertising
• Presentation Skills

Skills Obtained:

A graduate with an Advertising Bachelor's Degree will have the skills needed to work with clients of an advertising firm. Some of the skills businesses in this field look for may include:

• Production Skills
• Advertising Writing Skills
• Office Management Skills
• Presentation Skills
• Copywriting Skills
• Communication Skills
• Promotion Skills
• Digital Production Skills
• Broadcast Writing Skills
• Marketing Skills
• Persuasion Skills
• Psychology Skills
• Sociology Skills

Reasons for Earning an Advertising Bachelor's Degree:

An Advertising Bachelor's Degree will teach a student how to work in an advertising agency or internal business advertising office. An Advertising Bachelor's Degree provides graduates with the skills required to work with businesses and customers who need to sell their services or products. A student who has graduated with a Bachelor's Degree in Advertising will have the skills necessary to provide needed services to companies who have a service or product to sell by creating and managing advertising campaigns including researching demographics, writing copy, layout and design, and working with images.

Earnings and Salary Information for an Advertising Bachelor's Degree:

Statistics provided by the U.S. Department of Labor, www.bls.gov, indicate that advertising managers can expect to earn a median yearly salary of $63,610. The salary of someone in the advertising field can be affected by factors such as company size and whether or not the employee is a manager. Also, the location of the company can affect salary.

Economic Outlook and Growth for an Advertising Bachelor's Degree:

There is a need for qualified employees in the advertising field, and it appears to be a need that continues to grow at a steady pace. The outlook for degreed students in this field is excellent, and those with degrees are more likely to advance in their career and to do so more rapidly than those without degrees. Overall, the outlook for those in this career is excellent.