Business Communication Majors
Are you interested in marketing or public relations? Are you good at expressing your ideas in verbal and written form? You might consider enrolling in a business communication bachelor's degree program. Continue reading to find out if this type of program is right for you. Schools offering Business Communications degrees can also be found in these popular choices.
What Will I Learn as a Business Communication Major?
You'll learn how to write for a business audience, create effective marketing content and deliver a professional presentation using multimedia software. Topics you'll study include interpersonal communication, organizational behavior, conflict management and conceptual advertising. Some programs also feature instruction in graphic design, photography and website creation. You'll learn how to use standard business technology, such as office writing and presentation software, image manipulation applications and video production equipment.
You'll need to take some general education courses like English, math and history. You may be required to take specific prerequisite courses, like statistics or economics, before you're allowed to enroll in core communications classes. If you enroll as a full-time student, you should be able to earn your bachelor's degree within four years.
Are Any Programs Available Online?
Most business communication bachelor's degree programs are campus-based, though some schools allow you to take general education or introductory business courses online. For these classes, you'll need a computer with word processing software and Internet capability in order to access lectures and homework assignments. Similar degree programs, like a Bachelor of Business Administration, are often available entirely online.
What Can I Do After I Graduate?
Because marketing, advertising and writing are all a part of your business communication curriculum, you'll be prepared to pursue a career in a variety of fields. You might find work as a marketing assistant, public relations assistant, copy editor or technical writer. The U.S. Bureau of Labor Statistics anticipated an eight percent growth overall in the advertising and public relations fields, though demand for entry-level office assistants, administrative support specialists and customer service representatives was expected to decrease about one percent in this industry from 2008-2018 (www.bls.gov). However, BLS predicted an 18% growth in technical writing jobs during the same decade.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: