Marketing Bachelor's Degree Programs
A company might have the greatest, most important product since the invention of the wheel. If nobody knows about it, what good is it? As a marketing specialist, you're involved with the advertising, promotion, pricing and distribution of a product. If you're creative, detail-oriented and can think outside of the box, you might consider pursuing a degree in marketing. Schools offering Marketing degrees can also be found in these popular choices.
How Does a Typical Marketing Bachelor's Program Work?
These program often take 4-5 years to complete and usually consist of 120-128 credits. Depending on the school and program offered, you may be able to earn a Bachelor of Arts, Bachelor of Science or Bachelor of Business Administration, with an emphasis in marketing or marketing management. If you hold an associate's degree or its equivalent, you might qualify for a degree-completion program. This type of program consists entirely of upper-level courses and can take about two years to complete.
Common courses in a marketing bachelor's program include advertising and promotion management, market research techniques, consumer behavior, statistics, economics and electronic commerce. You may also have the opportunity to complete an internship with a school-approved company.
If your schedule or location prevents you from attending classes on campus, you may be able to enroll in an online program. Some online marketing programs contain an internship component that must be completed in person. Schools may set up an internship program so that it can be completed during a summer session.
Why Should I Pursue a Degree in this Field?
According to the U.S. Bureau of Labor Statistics (BLS), many marketing specialists and managers hold at least a bachelor's degree with an emphasis in marketing (www.bls.gov). Most universities and community colleges offer bachelor's programs in this field. The website of the Association to Advance Collegiate Schools of Business (AACSB) may be helpful when searching for a marketing school. Recognized by the Council for Higher Education Accreditation as a legitimate accrediting agency, the AACSB offers an online list of accredited schools that offer marketing programs.
What Are Some Career Possibilities?
With a degree in marketing, you might find a job as a market research analyst, marketing specialist or marketing manager. Market research analysts and marketing specialists often create consumer surveys, determine the appropriate price for a product and help develop advertising plans. Marketing managers may oversee employees in a marketing department and collaborate with other supervisors, including public relations and advertising managers.
The BLS reported that employment for market research analysts and marketing specialists was expected to increase by 28% from 2008-2018. The number of employed marketing and sales managers was projected to increase by 12% during the same period. In 2010, the median annual wage for market analysts and specialists was $60,570; marketing managers earned an annual median salary of $112,800.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: