Product Demonstrator: Become a Product Demonstrator in 5 Steps
Product demonstrators generate customer interest in a product or service by marketing it to the public. Demonstrators may be found in stores, television advertisements, event booths or kiosks. No advanced education beyond a high school diploma is required. Schools offering Marketing degrees can also be found in these popular choices.
Step 1: Researching Product Demonstrator Career Duties and Education
Products can increase in sales and popularity because of a product demonstrator's enthusiasm, marketing ability and knowledge of the item. These pitch people promote the benefits of a product or service by demonstrating its use and answering any questions prior to consumer purchase. Product demonstrators are often seen in shopping malls, television advertisements, trade events and on the Internet. They show the public how a product works, offer samples or coupons and set up displays. A high school diploma or GED and excellent communications skills will get product demonstrators started in this field.
Step 2: Earning a High School Diploma
A high school diploma or GED is sufficient education for becoming a product demonstrator. Basic skills learned in high school such as reading, writing and math help a product demonstrator perform well. Communications skills are equally important, since there will be constant interaction with the public.
Step 3: Gaining Workforce Experience
Prospective product demonstrators may not acquire their first job without some prior employment. Jobs in retail sales or customer service show future employers your ability to interact with the public comfortably. You can help your job chances by preparing a resume that highlights your work experiences and skills that are most applicable to a career as a product demonstrator.
Step 4: Finding Employment as a Product Demonstrator
After gaining some general employment experience, submit applications or resumes to stores with current product demonstrators. A quick trip to the mall will provide sufficient contact information for applying in person to the hiring manager. Product demonstrators are suitable marketing positions for students or for those who want to work part-time.
Step 5: Working as a Product Demonstrator
Demonstrators promote products, teach consumers, know how to handle rejection and project enthusiasm and confidence. The experience earned while working as a product demonstrator may be used as a stepping-stone for a career in marketing and sales. The U.S. Bureau of Labor Statistics (www.bls.gov) reports that employment for product demonstrators and promoters is expected to rise by seven percent between 2008-2018. This growth is due to the need for in-store promotions to encourage the sale of products, according to the BLS.
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