Retail Merchandising Associate's Degree
A retail merchandising associate degree prepares you for a career as a sales manager, advertising manager, marketing manager, purchasing manager, buyer, or similar career. Learn about degree programs, career options, career outlook and what you'll study within the program. Schools offering Fashion Design degrees can also be found in these popular choices.
Retail Merchandising Associate Degree Profile
In this associate degree program, you will learn how to effectively analyze a market and determine what goods will best fit its needs, and how to market those goods to the public. You will develop strong organizational and communication skills, as well as a sense of taste and aesthetics to best present your merchandise. An intensive internship at an actual company is often part of a retail merchandising associate degree program.
The following is a list of careers typically pursued by those who graduate from a retail merchandising associate degree program. Also provided are those careers' median annual incomes as provided by the Bureau of Labor Statistics (www.bls.gov) for May 2004:
- Purchasing Manager and Buyer: $72,450
- Advertising Manager: $63,610
- Marketing Manager: $87,640
- Sales Manager: $84,220
The BLS predicts that the demand for purchasing managers and buyers will grow more slowly than the national average until the year 2014. Job openings will result, however, from the transfer and promotion of existing managers. The employment of advertising, marketing and sales managers is expected to increase faster than the national average in the coming years.
Typical classes for this degree include advertising methods, selling techniques, distribution, merchandising methods, buying, and more.
Skills You Will Learn
While studying for this degree, you will learn valuable skills, such as how to present merchandise to customers in a desirable way, catering to customers' tastes and needs, and analyzing a market in order to capitalize on opportunities.
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