Web Content Manager Jobs: Salary and Career Facts
Do you have a combination of writing skills and technical skills with the Internet? Do you have a sense of voice and the ability to manage projects and different teams of people? Web content managers serve as the focal points for an organization's Web presence. Read on to learn what skills are required to get this job. Schools offering Communication & Emerging Media degrees can also be found in these popular choices.
What Skills Do I Need to Become a Web Content Manager?
To be a Web content manager, you need a combination of technical website skills, communications skills and business skills. Because one of the primary responsibilities of a Web content manager are to regulate all content published on a website and to ensure it's consistent with an organization's public relations message, marketing message and mission, you'll need strong writing, editing and proofreading skills. You may need to edit for content, voice, tone and style as well as managing information and data from many sources.
Web content managers must also be able to manipulate an organization's website, so knowledge of Web development, Web design and programming may be prerequisites to hire. An advanced understanding of publishing software is often required. Organizations often rely on Web content managers to communicate their operations and mission to their Internet audience, which may require technical writing skills and a knowledge of the industry in which an organization operates.
What Degree Do I Need?
Degrees specifically in Web content management do not exist; however, degrees in writing fields, such as journalism, English, marketing or communications are often preferred. Alternatively, degrees in technical fields like Web development, programming, Web design and graphic design might be useful preparation. Occasionally, organizations producing a lot of their own multimedia content may value those with film production or media studies degrees.
What Are the Job Duties?
As a Web content manager, your responsibilities could include managing editorial content, developing new approaches to Web-based messages, facilitate creative initiatives and work to improve user experience. You may also have to plan and carry out editorial schedules, manage projects, develop project schedules and manage customer expectations. Other responsibilities may be developing technical solutions to Web-based problems, writing and editing search engine optimized (SEO) content, collaborating with IT personnel and managing documentation procedures.
How Much Will I Get Paid?
The median annual salary for Web content managers in the United States is $78,999, according to Salary.com, based on human resources data reported in January 2011. The highest-paid Web content managers earned upwards of $111,889, while the lowest-paid made less than $53,529.
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