What Can I Do with a Degree in Public Relations?
A degree in public relations (PR) is useful for any career that focuses on persuading people and disseminating a message. Whether promoting a new product, expanding a business, soliciting donations or maintaining clients through advertisements and promotions, many businesses and organizations need the services of someone versed in public relations. Schools offering Public Relations degrees can also be found in these popular choices.
Public Relations Specialist
If you're looking for an entry-level career in PR, you might start as a public relations specialist. A college degree in public relations will provide you with communications and business training needed for this job. Many companies provide training or internships for public relations specialist positions.
As a PR specialist, you'll act as an advocate for your client and ensure that communications with the public are beneficial to your client's reputation. You might work for a specific organization and help build its name recognition or you might work for a PR firm. In a PR firm, you may work on behalf of many clients, like hospitals, nonprofit associations and universities.
To gain an understanding of how the public perceives your client, you might research attitudes or concerns groups have about your client. Once you've identified concerns, you can address them and dispel any myths surrounding your client, as well as make people aware of your client's good qualities.
Public Relations Manager
Like a public relations specialist, if you want to become a public relations manager, you'll likely need a college degree. You'll also need some work experience. Ideal majors include journalism or public relations with business, writing and public speaking courses. In this career, you'll work in a supervisory role, and oversee and assign work to public relations specialists. You'll develop PR programs to promote the goals of your organization in a positive manner.
Your job as PR manager will be to keep up on current events and news that could affect your client. You'll be in charge of issuing information to the press and to the public, and updating your client on important news. In some cases, you'll help arrange interviews and draft speeches for important executives within your company or on behalf of your client, depending on the industry you work in.
As an advertising manager, you'll focus on promoting products and services through advertising. A minimum of a bachelor's degree in public relations, advertising or a related field is required for this position. Consumer behavior and marketing experience will help you figure out what audiences to target with your advertising. You'll come up with ad campaigns for television, radio, billboards, newspapers, magazines and the Internet.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: