What Colleges Have Marketing Degrees in Charlotte, North Carolina?

Learn about marketing schools in Charlotte, North Carolina. Get information about programs available and admission and program requirements to make an informed decision about your education. Schools offering Marketing degrees can also be found in these popular choices.

What You Need to Know

Marketing programs are most commonly provided in Charlotte, NC, at the bachelor's and master's degree levels through 4-year private or public universities. Many of these programs are offered as larger business administration programs with marketing specializations. Bachelor's degree programs typically last for four years, while master's degree programs take 2-4 years to graduate, depending on your part- or full-time status. Many programs require practical internships, as well as opportunities to participate in special projects and student organizations. Read on for more detailed info on marketing bachelor's and master's degree options near Charlotte.


Marketing Bachelor's Degree Programs in Charlotte

Johnson & Wales University - Charlotte

  • Program Name: Bachelor of Science in Marketing
  • Specialization: Marketing communications
  • Program Length: Four years
  • Tuition: $26,112 per year (cost as of 2012-13 academic year)
  • School Type: 4-year, private not-for-profit; roughly 2,500 students (all undergraduate)
  • Address: 801 West Trade Street, Charlotte, North Carolina 28202
  • Phone: (866) 598-2427

The 190-credit marketing program can teach you to incorporate strategies and theories in market research and consumer behavior to make sales decisions and develop marketing plans. Courses address studies in internet marketing via social media, marketing communications, branding, international marketing, business-to-business marketing, sales and consumer behavior. You'll attend lectures from professionals in the business industry and gain hands-on experience applying the lessons. In addition to an internship, you can complete a project where you'll build a business, and your professors will review the concept. Clubs such as the Accounting Society, the Free Market Economics Club and the Society for Human Resource Management can give you additional experience and contacts.

Johnson C. Smith University

  • Program Name: Bachelor of Science in Business Administration with a specialization in marketing
  • Program Length: 122 credits
  • Tuition: $16,542 per year (cost as of 2010-11 academic year)
  • School Type: 4-year, private not-for-profit; about 1,600 students (all undergraduate)
  • Address: 100 Beatties Ford Road, Charlotte, North Carolina 28216
  • Phone: (704) 378-1000

At Johnson C. Smith University, you'll complete a liberal arts core and build on it through studies in marketing, management, finance, economics, international business and accounting. Through your specialization courses in marketing, you'll explore retailing principles, sales, consumer behavior and advertising, all of which can prepare you to make products available to consumers and convince them that they want to purchase them. The program also can prepare you to test and apply theories in business and management, keep on top of trends and use statistics to your advantage. Internship opportunities are also available.

Queens University of Charlotte

  • Program Name: Bachelor of Arts in Business Administration with a specialization in marketing
  • Program Length: Four years
  • Tuition: $27,576 per year (cost as of 2012-13 academic year)
  • Prerequisites: Classes in financial accounting, quantitative business methods and microeconomics
  • Admission Requirements: Application to McColl School, GPA of 2.0, prerequisites with GPA of 2.5
  • School Type: 4-year, private not-for-profit; approximately 2,000 undergraduate students and 500 graduate students
  • Address: 1900 Selwyn Avenue, Charlotte, North Carolina 28274
  • Phone: (704) 337-2200

Through this degree program, you'll explore business practices and management. Core courses include principles of marketing and management, business systems, international business, analytics of business, corporate finance and strategic management. In the marketing specialization, you'll take courses that train you to conduct market research, develop marketing strategies and incorporate consumer behaviors. You can also complete an internship experience. By joining Beta Gamma Sigma, an honor society for business and management students, you can learn more about the world of business and make valuable connections.

University of North Carolina at Charlotte

  • Program Name: Bachelor of Science in Business Administration with a specialization in marketing
  • Program Length: Four years
  • Tuition: $2,936.50 per semester for in-state students taking 12+ credit hours, $9,201 for out-of-state students taking 12+ credit hours (tuition and fees as of Fall 2012 and Spring 2013)
  • School Type: 4-year, public; around 20,300 undergraduate students and 5,000 graduate students
  • Address: 9201 University City Boulevard, Charlotte, North Carolina 28223
  • Phone: (704) 687-8622

This 120-semester hour program can prepare you for a career in the business world, so that you can successfully draw in and keep clients, whether you're working for yourself or someone else. Courses train you to create marketing plans and promotions, distribute products, create advertisements, design campaigns and understand how consumers think. Marketing courses address concepts in marketing, communication in a business environment and management. You'll conduct research and analysis in marketing, sales, advertising and marketing with the internet. If you're a junior or a senior at UNC-Charlotte, you can apply for a marketing internship for credit, which can lead to job experience and a better career.


Master's Degree Programs in Marketing near Charlotte, North Carolina

Queens University of Charlotte

  • Program Name: Professional Master of Business Administration with a specialization in marketing
  • Program Length: 45 credits (2-4 years, depending on credits taken per semester)
  • Tuition: $925 per credit (cost as of 2012-13 academic year)
  • Admission Requirements: Essays, resume, college or university transcripts, letters of recommendation and GRE or GMAT scores
  • School Type: 4-year, private not-for-profit; approximately 2,000 undergraduate students and 500 graduate students
  • Address: 1900 Selwyn Avenue, Charlotte, North Carolina 28274
  • Phone: (704) 337-2200

The curriculum for the Professional MBA is infused with practical information that's updated regularly. Your core courses will include organizational and financial management, marketing, decision-making, international business and leadership development. The marketing concentration allows you to explore ways consumers make decisions about products, international marketing techniques and strategies of market research. You'll also complete a series of electives pertaining to the larger world of business. Internship opportunities are available.

University of North Carolina at Charlotte

  • Program Name: Master of Business in Sports Marketing and Management
  • Program Length: Two years
  • Tuition: $5,674.50 per semester for in-state students taking 9+ credit hours, $11,818 for out-of-state students taking 9+ credit hours (tuition and fees as of Fall 2012 and Spring 2013)
  • Admission Requirements: GPA, purpose statement, career goals, sports experience and letters of recommendation
  • School Type: 4-year, public; around 20,300 undergraduate students and 5,000 graduate students
  • Address: 9201 University City Boulevard, Charlotte, North Carolina 28223
  • Phone: (704) 687-8622

This 54-credit program will teach you to manage sports teams, use marketing on behalf of sports teams and use sports to sell other products. You'll take courses in human behavior, marketing management, sports marketing, marketing through sports, management of professional sports teams and sports strategies. You'll learn to conduct research in sports marketing and apply it in an ethical and professional manner to make and obtain sales. The required internship will allow you to gain hands-on experience in the business side of sports.


Career and Salary Information for Marketing Professionals in Charlotte

According to the U.S. Bureau of Labor Statistics (BLS), you must have a bachelor's degree for most careers in the marketing industry, including positions as a marketing manager or market research analyst (www.bls.gov). Market research analysts make predictions regarding trends in marketing and sales based on data obtained from consumers to create targeted marketing campaigns. Marketing managers study trends and statistics to identify markets for a product or service, determine how much product will be needed and help a company obtain the maximum amount of profit for each purchase. You can obtain a voluntary professional researcher certification through the Marketing Research Association if you have at least three years of experience, complete some continuing education courses and pass an exam.

The BLS projected that national employment of marketing managers would increase by 14% between 2010 and 2020, which was average for employment growth in all occupations during that decade. For market research analysts, the employment rate was expected to increase by 41% from 2010-2020. As of May 2011, marketing managers in the Charlotte-Gastonia-Rock Hill, NC-SC, area earned a mean annual salary of around $126,000, and market research analysts and marketing specialists earned about $67,000, according to the BLS.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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