What Is Broadcast Marketing?

The broadcasting industry has changed over the years, from a system of only a few television and radio networks and affiliates to an ever-increasing variety of specialty stations. All of these options have given broadcast marketing professionals more opportunities to promote products and services. If you're interested in learning more about broadcast marketing, keep reading. Schools offering Marketing degrees can also be found in these popular choices.

Industry Overview

Broadcast marketing is a form of advertisement of services or products utilizing television and/or radio broadcasts in order to gain viewers' and listeners' attention. Differing from print advertisements and marketing tactics through the mail or Internet, broadcast marketing techniques include not only traditional commercials, but also product placement in television shows and endorsements by radio personalities, based on demographic information collected by broadcast and marketing companies.

Research Viewership and Listenership

Determining television and radio demographics and their corresponding viewing habits is a necessary element to successful marketing. Organizations such as the Nielsen Company use a number of different research methods to find out about traditional television or radio habits, or demographics pertaining to newer broadcasting venues. Viewership and consumer motivation can be broken up in a number of ways, including gender, economics, race, geographic areas, and age.

This information is gleaned through focus groups, telephone surveys, and Internet interviews. These help you as a marketing professional to create a buyer behavior model to determine where your product or service would be best served by a specific medium. The information can further help you with brand design and product placement options.

Product Placement

Television producers know that they can offset production costs by having products integrated into their programming. You work with writers, directors, producers, and network executives to incorporate products as props in a story line, or simply as incidental props on a set. This marketing strategy has become popular, due to the fact that options like the Internet and on demand programming often allow the viewer the opportunity to browse past commercials.

Commercial Productions

Commercial advertising for television and radio is still the primary form of marketing used by clients. You also work closely with advertising professionals in order to present creative options for commercials. Whether this is done nationally or locally, the process is the same. The purpose is to correctly market your product according to viewership or listenership. You are also responsible for buying commercial time with networks and production companies.

New Media Solutions

New media venues such as Netflix and Hulu are popular viewing destinations for a new generation of potential customers. Add into the equation mobile applications like Twitter, and there now exists a whole new way to market products to a wider audience. Options such as video blogs, TAG technology, and even text messaging can bring customers into the process, providing instant feedback to marketing strategies.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

Popular Schools

  • DeVry University

    DeVry University responds quickly to information requests through this website.

    Popular programs at DeVry University:

    • Master
    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Arizona: Glendale, Mesa, Phoenix
    • California: Alhambra, Anaheim, Bakersfield, Colton, Daly City, Elk Grove, Fremont, Fresno, Long Beach, Oakland, Oxnard, Palmdale, Pomona, San Diego, San Jose, Sherman Oaks
    • Colorado: Colorado Springs, Greenwood Village, Westminster
    • Florida: Fort Lauderdale, Jacksonville, Miami, Miramar, Orlando, Tampa
    • Georgia: Alpharetta, Atlanta, Decatur, Duluth, Stockbridge
    • Illinois: Addison, Chicago, Downers Grove, Elgin, Gurnee, Naperville, Tinley Park
    • Indiana: Indianapolis, Merrillville
    • Maryland: Bethesda
    • Michigan: Southfield
    • Minnesota: Edina
    • Missouri: Kansas City, Saint Louis
    • North Carolina: Charlotte, Morrisville
    • New Jersey: Cherry Hill, North Brunswick, Paramus
    • Nevada: Henderson
    • New York: New York, Rego Park
    • Ohio: Cincinnati, Columbus, Dayton, Seven Hills
    • Oklahoma: Oklahoma City
    • Oregon: Portland
    • Pennsylvania: Fort Washington, King of Prussia, Philadelphia, Pittsburgh
    • Tennessee: Memphis, Nashville
    • Texas: Austin, Fort Worth, Houston, Irving, Richardson, San Antonio, Sugar Land
    • Utah: Sandy
    • Virginia: Arlington, Chesapeake, Manassas
    • Washington: Bellevue, Federal Way, Lynnwood
    • Wisconsin: Milwaukee
  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • ITT Technical Institute

    ITT Technical Institute responds quickly to information requests through this website.

    Popular programs at ITT Technical Institute:

    • Bachelor Degrees
    • Associate Programs

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Alabama: Bessemer, Madison, Mobile
    • Arkansas: Little Rock
    • Arizona: Phoenix, Tempe, Tucson
    • California: Clovis, Concord, Corona, Culver City, Lathrop, Oakland, Orange, Oxnard, Rancho Cordova, San Bernardino, San Diego, San Dimas, Sylmar, Torrance
    • Colorado: Aurora
    • Florida: Miami, Tallahassee
    • Georgia: Atlanta, Duluth, Kennesaw
    • Iowa: Clive
    • Illinois: Oak Brook, Orland Park
    • Indiana: Fort Wayne, Indianapolis, Newburgh, South Bend
    • Kansas: Wichita
    • Kentucky: Lexington, Louisville
    • Louisiana: Baton Rouge, Saint Rose
    • Maryland: Hanover
    • Michigan: Canton, Dearborn, Grand Rapids, Southfield, Swartz Creek, Troy
    • Minnesota: Brooklyn Center, Eden Prairie
    • Missouri: Arnold, Earth City, Kansas City, Springfield
    • Mississippi: Madison
    • North Carolina: Charlotte, Durham
    • Nebraska: Omaha
    • Nevada: Henderson, North Las Vegas
    • Ohio: Akron, Columbus, Dayton, Hilliard, Maumee, Norwood, Strongsville, Warrensville Heights, Youngstown
    • Oklahoma: Oklahoma City
    • Oregon: Portland, Salem
    • Tennessee: Chattanooga, Cordova, Johnson City, Knoxville, Nashville
    • Texas: Arlington, Austin, Desoto, Houston, Richardson, San Antonio, Waco, Webster
    • Utah: Murray
    • Virginia: Chantilly, Norfolk, Richmond, Salem, Springfield
    • Washington: Everett, Seattle, Spokane Valley
    • Wisconsin: Green Bay, Greenfield, Madison
    • West Virginia: Huntington
  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Florida: Winter Park
  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • Herzing University

    Herzing University responds quickly to information requests through this website.

    Popular programs at Herzing University:

    Online Programs Available

  • Brandman University

    Brandman University responds quickly to information requests through this website.

    Popular programs at Brandman University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • California: Culver City, Fairfield, Hanford, Irvine, Menifee, Monterey, Ontario, Palm Desert, Palmdale, Riverside, Roseville, Salida, San Diego, Santa Clarita, Santa Maria, Victorville, Visalia, Walnut Creek, Yuba City
    • Washington: Lacey
  • Medaille College

    Medaille College responds quickly to information requests through this website.

    Popular programs at Medaille College:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

  • University of the Rockies

    University of the Rockies responds quickly to information requests through this website.

    Popular programs at University of the Rockies:

    • Doctoral
    • Master

    Online Programs Available

 More Schools