What Is Business Communications?

What do memos, meetings, conferences, and e-mail have in common? They all help to make up the broad category of business communications. In this article, let's take a closer look at what counts as business communications and how it is changing in the digital age. Schools offering Business Communications degrees can also be found in these popular choices.

Field Overview

If you've ever read a memo or gotten out of a meeting and had absolutely no idea what the point was, you've run up against poor communication in business. Obviously, it shouldn't be that way, but how do you improve it? Answering this question is the goal of 'business communications', a term that describes all sorts of interactions in a business environment, from presentations to e-mail to face-to-face meetings.

Writing

According to Rice University, www.rice.edu, most employees spend around a quarter of their time writing. In the olden days, much of this might have consisted of memos, but today, e-mail and instant messaging have added a new dimension to the office. The rules of business communications, however, have remained the same: present information as cleanly and as clearly as possible.

Presentations

Another key aspect of business communications involves presenting ideas to a larger audience. Whether you're trying to get a sale or explaining a new technology to the rest of your team, business communications comes into play. There's an increased understanding among professionals that public speaking and communication have to be a larger part of corporate education. Business communication goes beyond the old joke about imagining your audience in underwear, instead it includes studying and developing new ways to make effective, informative presentations.

Technology and Progress

As we've already mentioned, the shape of business communications is changing. Teleconferencing, e-mail, and PowerPoint presentations have become regular features of an office landscape that would've been inconceivable 20 years ago. Today, training programs in business communications are as likely to teach web design as they are to give pointers on making yourself heard in the boardroom. Business communications also discusses ways to engage your audience during web conferences and online meetings, which may be a bit more difficult than face-to-face meetings.

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