What Is Hospitality Marketing?

Hospitality marketing is marketing efforts directed towards the increase of revenue in the hospitality industry. Learn about education and careers in the hospitality marketing industry. Schools offering Sales & Marketing degrees can also be found in these popular choices.

Hospitality Marketing Defined

Marketing is the process for getting a company's product or service out to consumers. Hospitality marketing is how segments of the hospitality industry, such as hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.

Education

You can prepare for a career in hospitality marketing by completing an associate's or bachelor's degree in hospitality marketing and hospitality management. Since programs in hospitality management generally include courses in marketing, programs in marketing with courses in hospitality are also an option. Additionally, you can complete an undergraduate or graduate certificate programs in hospitality marketing. Core courses in all of these programs include sales and marketing, marketing strategies and marketing management. Some programs offer marketing courses for specific hospitality industries, such as casinos or resorts.

Career Information

Hospitality marketing professionals can work in a variety of entertainment, accommodations and food service companies. Some companies may train entry-level workers, but others may require experience in sales, customer relations, marketing and management. Job titles may include:

  • Advertising manager
  • Promotions manager
  • Public relations worker
  • Market researcher
  • Brand manager

Professional Certification

In addition to education and training, you can also choose to earn voluntary certification to bolster your resume. The Hospitality Sales & Marketing Association International (HSMAI) offers the Certified Hospitality Marketing Executive (CHME) credential. To earn the CHME, you must meet the experience and education requirements and pass an exam. Cornell University's School of Hotel Administration also offers a Certification in Hospitality Marketing that can be earned by completing on-campus or online courses.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

Popular Schools

  • DeVry University

    DeVry University responds quickly to information requests through this website.

    Popular programs at DeVry University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Arizona: Glendale, Mesa, Phoenix
    • California: Alhambra, Anaheim, Bakersfield, Colton, Daly City, Elk Grove, Fremont, Fresno, Long Beach, Oakland, Oxnard, Palmdale, Pomona, San Diego, San Jose, Sherman Oaks
    • Colorado: Colorado Springs, Greenwood Village, Westminster
    • Florida: Fort Lauderdale, Jacksonville, Miami, Miramar, Orlando, Tampa
    • Georgia: Alpharetta, Atlanta, Decatur, Duluth, Stockbridge
    • Illinois: Addison, Chicago, Downers Grove, Elgin, Gurnee, Naperville, Tinley Park
    • Indiana: Indianapolis, Merrillville
    • Maryland: Bethesda
    • Michigan: Southfield
    • Minnesota: Edina
    • Missouri: Kansas City, Saint Louis
    • North Carolina: Charlotte, Morrisville
    • New Jersey: Cherry Hill, North Brunswick, Paramus
    • Nevada: Henderson
    • New York: New York, Rego Park
    • Ohio: Cincinnati, Columbus, Dayton, Seven Hills
    • Oklahoma: Oklahoma City
    • Oregon: Portland
    • Pennsylvania: Fort Washington, King of Prussia, Philadelphia, Pittsburgh
    • Tennessee: Memphis, Nashville
    • Texas: Austin, Fort Worth, Houston, Irving, Richardson, San Antonio, Sugar Land
    • Utah: Sandy
    • Virginia: Arlington, Chesapeake, Manassas
    • Washington: Bellevue, Federal Way, Lynnwood
    • Wisconsin: Milwaukee
  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    Online Programs Available

  • Herzing University

    Herzing University responds quickly to information requests through this website.

    Popular programs at Herzing University:

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • ITT Technical Institute

    ITT Technical Institute responds quickly to information requests through this website.

    Popular programs at ITT Technical Institute:

    • Bachelor Degrees
    • Associate Programs

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Alabama: Bessemer, Madison, Mobile
    • Arkansas: Little Rock
    • Arizona: Phoenix, Tempe, Tucson
    • California: Clovis, Concord, Corona, Culver City, Lathrop, Oakland, Orange, Oxnard, Rancho Cordova, San Bernardino, San Diego, San Dimas, Sylmar, Torrance
    • Colorado: Aurora
    • Florida: Miami, Tallahassee
    • Georgia: Atlanta, Duluth, Kennesaw
    • Iowa: Clive
    • Illinois: Oak Brook, Orland Park
    • Indiana: Fort Wayne, Indianapolis, Newburgh, South Bend
    • Kansas: Wichita
    • Kentucky: Lexington, Louisville
    • Louisiana: Baton Rouge, Saint Rose
    • Maryland: Hanover
    • Michigan: Canton, Dearborn, Grand Rapids, Southfield, Swartz Creek, Troy
    • Minnesota: Brooklyn Center, Eden Prairie
    • Missouri: Arnold, Earth City, Kansas City, Springfield
    • Mississippi: Madison
    • North Carolina: Charlotte, Durham
    • Nebraska: Omaha
    • Nevada: Henderson, North Las Vegas
    • Ohio: Akron, Columbus, Dayton, Hilliard, Maumee, Norwood, Strongsville, Warrensville Heights, Youngstown
    • Oklahoma: Oklahoma City
    • Oregon: Portland, Salem
    • Tennessee: Chattanooga, Cordova, Johnson City, Knoxville, Nashville
    • Texas: Arlington, Austin, Desoto, Houston, Richardson, San Antonio, Waco, Webster
    • Utah: Murray
    • Virginia: Chantilly, Norfolk, Richmond, Salem, Springfield
    • Washington: Everett, Seattle, Spokane Valley
    • Wisconsin: Green Bay, Greenfield, Madison
    • West Virginia: Huntington
  • University of the Southwest

    University of the Southwest responds quickly to information requests through this website.

    Popular programs at University of the Southwest:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Florida: Winter Park
  • Medaille College

    Medaille College responds quickly to information requests through this website.

    Popular programs at Medaille College:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Master
    • Bachelor Degrees
      • Bachelor - Business Administration
    • Associate Programs

    Online Programs Available

  • Brandman University

    Brandman University responds quickly to information requests through this website.

    Popular programs at Brandman University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • California: Culver City, Fairfield, Hanford, Irvine, Menifee, Monterey, Ontario, Palm Desert, Palmdale, Riverside, Roseville, Salida, San Diego, Santa Clarita, Santa Maria, Victorville, Visalia, Walnut Creek, Yuba City
    • Washington: Lacey
  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

 More Schools