What Is Hospitality Marketing?
Hospitality marketing is marketing efforts directed towards the increase of revenue in the hospitality industry. Learn about education and careers in the hospitality marketing industry. Schools offering Sales & Marketing degrees can also be found in these popular choices.
Hospitality Marketing Defined
Marketing is the process for getting a company's product or service out to consumers. Hospitality marketing is how segments of the hospitality industry, such as hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.
You can prepare for a career in hospitality marketing by completing an associate's or bachelor's degree in hospitality marketing and hospitality management. Since programs in hospitality management generally include courses in marketing, programs in marketing with courses in hospitality are also an option. Additionally, you can complete an undergraduate or graduate certificate programs in hospitality marketing. Core courses in all of these programs include sales and marketing, marketing strategies and marketing management. Some programs offer marketing courses for specific hospitality industries, such as casinos or resorts.
Hospitality marketing professionals can work in a variety of entertainment, accommodations and food service companies. Some companies may train entry-level workers, but others may require experience in sales, customer relations, marketing and management. Job titles may include:
- Advertising manager
- Promotions manager
- Public relations worker
- Market researcher
- Brand manager
In addition to education and training, you can also choose to earn voluntary certification to bolster your resume. The Hospitality Sales & Marketing Association International (HSMAI) offers the Certified Hospitality Marketing Executive (CHME) credential. To earn the CHME, you must meet the experience and education requirements and pass an exam. Cornell University's School of Hotel Administration also offers a Certification in Hospitality Marketing that can be earned by completing on-campus or online courses.
To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below: