What Is Hospitality Marketing?
Hospitality marketing is marketing efforts directed towards the increase of revenue in the hospitality industry. Learn about education and careers in the hospitality marketing industry. Schools offering Sales & Marketing degrees can also be found in these popular choices.
Hospitality Marketing Defined
Marketing is the process for getting a company's product or service out to consumers. Hospitality marketing is how segments of the hospitality industry, such as hotels, restaurants, resorts, amusement parks and other entertainment and accommodations businesses promote their products or services.
You can prepare for a career in hospitality marketing by completing a certificate, associate's or bachelor's degree in hospitality marketing, hospitality management or marketing. Programs in hospitality management generally include courses in marketing and you can find programs in marketing with courses in hospitality. Additionally, you can complete an undergraduate or graduate certificate in hospitality marketing. Core courses in all of these programs include sales and marketing, marketing strategies and marketing management. Some programs offer marketing courses for specific hospitality industries, such as casinos or resorts.
Hospitality marketing professionals can work in a variety of entertainment, accommodations and food service companies. Job titles may include advertising manager, promotions manager, public relations worker, market researcher and brand manager. Some companies may train entry-level workers, but other may require experience in sales, customer relations, marketing and management.
Hospitality Sales & Marketing Association International (HSMAI) offers the Certified Hospitality Marketing Executive (CHME) credential. To earn the CHME, you must meet the experience and education requirements and pass an exam. Cornell University's School of Hotel Administration also offers a Certification in Hospitality Marketing that can be earned by completing on-campus or online courses.
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