What Is International Marketing?
International marketing involves advertising and selling a company's product or brand on a global scale. Read on to learn more about the skills and training needed for a career in international marketing. Schools offering International Management & Marketing degrees can also be found in these popular choices.
A Synopsis of International Marketing
International marketing can be as simple as a business extending its marketing efforts to include overseas markets. But international marketing also can be as complex as a corporation's decision to manufacture products overseas while creating global marketing strategies. International marketing teams must coordinate a company's products, branding and advertising activities for a multicultural audience. Different jobs available within the international marketing field include international marketing manager, international market research analyst, international brand manager and international promotions manager.
International marketers need key marketing principles, such as pricing, consumer behavior, market research and advertising, as well as knowledge of the global economy and worldwide cultures. International marketers need expertise in a number of topics, which can include the following:
- Global marketing strategies
- Diversity issues
- Value systems of various cultures
- Product positioning and management
- International distribution and pricing
- Evaluation of global markets
- Analyzing risk in investing in certain countries
- Making financial decisions
- Web design
Training and Courses
International marketing is a course often offered in international business and marketing undergraduate and graduate degree programs. Programs in international marketing specifically are offered at the master's degree level. Courses typically teach students how to assess global marketing movements and develop worldwide marketing strategies. Students also learn to interact in intercultural business situations. Other topics that may be addressed in the curriculum include pricing strategy, digital marketing, corporate communications and business creativity. Students can often get practical training through applied projects, case studies, capstone courses and guest speakers.
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