What Is Marketing Management?

Marketing management is a combination of all the techniques and processes an institution uses to develop and implement its total marketing agenda. Find out more about education and careers in the field of marketing management. Schools offering Marketing Management degrees can also be found in these popular choices.

Marketing Management Defined

Marketing management is what guides a firm's marketing plan through the use of accurate market knowledge, which is usually obtained through research and surveys, in a systematic approach. Thoroughly knowing a company's current market, setting realistic goals and targets, developing new market penetration strategies and implementing effective marketing plans within budget are all part of marketing management. In short, marketing management is a business component that makes and develops an institution's marketing strategy.

Education

Marketing management is a formal academic discipline with degree and certificate programs available at many levels at colleges and universities. Supervisors, managers and executives currently involved in the marketing industry may obtain a marketing management certificate to focus, streamline and enhance the efficiency of their firm's marketing efforts. Other marketing professionals may obtain certificates for career advancement purposes.

Marketing management undergraduate degree programs, such as a Bachelor of Science in Marketing Management, provide students a foundation of the proven practices and the application theory used in marketing research. Graduate programs, such as a Master of Business Administration, provide an advanced overview of marketing and business principles for career advancement.

Careers

Several occupations implement marketing management practices. The primary occupations are:

  • Marketing managers
  • Advertising managers
  • Promotions managers
  • Public relations managers
  • Sales managers

These managers look for potential markets and look to increase presence in existing markets. In addition, marketing managers develop pricing strategies and methods that balance a reasonable return on investment for their product with the price consumers are willing to pay. They also monitor the success of their efforts and market trends. To do this, marketing managers use a variety of financial, accounting and market research tools. Marketing managers often have bachelor's or master's degrees in business administration with concentrations in marketing or related fields.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:

Popular Schools

  • DeVry University

    DeVry University responds quickly to information requests through this website.

    Popular programs at DeVry University:

    • Master
    • Bachelor Degrees
    • Associate Programs
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Arizona: Glendale, Mesa, Phoenix
    • California: Alhambra, Anaheim, Bakersfield, Colton, Daly City, Elk Grove, Fremont, Fresno, Long Beach, Oakland, Oxnard, Palmdale, Pomona, San Diego, San Jose, Sherman Oaks
    • Colorado: Colorado Springs, Greenwood Village, Westminster
    • Florida: Fort Lauderdale, Jacksonville, Miami, Miramar, Orlando, Tampa
    • Georgia: Alpharetta, Atlanta, Decatur, Duluth, Stockbridge
    • Illinois: Addison, Chicago, Downers Grove, Elgin, Gurnee, Naperville, Tinley Park
    • Indiana: Indianapolis, Merrillville
    • Maryland: Bethesda
    • Michigan: Southfield
    • Minnesota: Edina
    • Missouri: Kansas City, Saint Louis
    • North Carolina: Charlotte, Morrisville
    • New Jersey: Cherry Hill, North Brunswick, Paramus
    • Nevada: Henderson
    • New York: New York, Rego Park
    • Ohio: Cincinnati, Columbus, Dayton, Seven Hills
    • Oklahoma: Oklahoma City
    • Oregon: Portland
    • Pennsylvania: Fort Washington, King of Prussia, Philadelphia, Pittsburgh
    • Tennessee: Memphis, Nashville
    • Texas: Austin, Fort Worth, Houston, Irving, Richardson, San Antonio, Sugar Land
    • Utah: Sandy
    • Virginia: Arlington, Chesapeake, Manassas
    • Washington: Bellevue, Federal Way, Lynnwood
    • Wisconsin: Milwaukee
  • Grand Canyon University

    Grand Canyon University responds quickly to information requests through this website.

    Popular programs at Grand Canyon University:

    Online Programs Available

  • Herzing University

    Herzing University responds quickly to information requests through this website.

    Popular programs at Herzing University:

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Northcentral University

    Northcentral University responds quickly to information requests through this website.

    Popular programs at Northcentral University:

    Online Programs Available

  • ITT Technical Institute

    ITT Technical Institute responds quickly to information requests through this website.

    Popular programs at ITT Technical Institute:

    • Bachelor Degrees
    • Associate Programs

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Alabama: Bessemer, Madison, Mobile
    • Arkansas: Little Rock
    • Arizona: Phoenix, Tempe, Tucson
    • California: Clovis, Concord, Corona, Culver City, Lathrop, Oakland, Orange, Oxnard, Rancho Cordova, San Bernardino, San Diego, San Dimas, Sylmar, Torrance
    • Colorado: Aurora
    • Florida: Miami, Tallahassee
    • Georgia: Atlanta, Duluth, Kennesaw
    • Iowa: Clive
    • Illinois: Oak Brook, Orland Park
    • Indiana: Fort Wayne, Indianapolis, Newburgh, South Bend
    • Kansas: Wichita
    • Kentucky: Lexington, Louisville
    • Louisiana: Baton Rouge, Saint Rose
    • Maryland: Hanover
    • Michigan: Canton, Dearborn, Grand Rapids, Southfield, Swartz Creek, Troy
    • Minnesota: Brooklyn Center, Eden Prairie
    • Missouri: Arnold, Earth City, Kansas City, Springfield
    • Mississippi: Madison
    • North Carolina: Charlotte, Durham
    • Nebraska: Omaha
    • Nevada: Henderson, North Las Vegas
    • Ohio: Akron, Columbus, Dayton, Hilliard, Maumee, Norwood, Strongsville, Warrensville Heights, Youngstown
    • Oklahoma: Oklahoma City
    • Oregon: Portland, Salem
    • Tennessee: Chattanooga, Cordova, Johnson City, Knoxville, Nashville
    • Texas: Arlington, Austin, Desoto, Houston, Richardson, San Antonio, Waco, Webster
    • Utah: Murray
    • Virginia: Chantilly, Norfolk, Richmond, Salem, Springfield
    • Washington: Everett, Seattle, Spokane Valley
    • Wisconsin: Green Bay, Greenfield, Madison
    • West Virginia: Huntington
  • Medaille College

    Medaille College responds quickly to information requests through this website.

    Popular programs at Medaille College:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • University of the Rockies

    University of the Rockies responds quickly to information requests through this website.

    Popular programs at University of the Rockies:

    • Doctoral
    • Master

    Online Programs Available

  • Penn Foster Career School

    Penn Foster Career School responds quickly to information requests through this website.

    Popular programs at Penn Foster Career School:

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • Florida: Winter Park
  • Brandman University

    Brandman University responds quickly to information requests through this website.

    Popular programs at Brandman University:

    • Master
    • Bachelor Degrees
    • Certificates

    Online and Campus-Based Programs Available:

    View All Locations
    • Anywhere: Online Campus
    • California: Culver City, Fairfield, Hanford, Irvine, Menifee, Monterey, Ontario, Palm Desert, Palmdale, Riverside, Roseville, Salida, San Diego, Santa Clarita, Santa Maria, Victorville, Visalia, Walnut Creek, Yuba City
    • Washington: Lacey

 More Schools