Bachelor - Fashion Marketing and Design

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American InterContinental University's Bachelor of Fine Arts in Fashion Marketing and Design program is designed for students who are interested in learning the design methods and marketing tactics used in the fashion industry. If you'd like to learn more about AIU's Bachelor of Fine Arts in Fashion Marketing and Design program, read on.

Frequently Asked Questions

What Kind of Program Is It?

American InterContinental University's Bachelor of Fine Arts in Fashion Marketing and Design program is designed to prepare you for a career in the fashion industry. You will have the opportunity to learn critical concepts of design, as well as fashion development, and promotion methods. You will also study the fashion cycle. Upon completing the program, you could know how to successfully draft, create, and market products.

What Are the Prerequisites?

If you're thinking of applying to AIU's Bachelor of Fine Arts in Fashion Marketing and Design program, you should be interested in fashion business. Applicants to American InterContinental University's program should have already earned a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

Required courses for the Bachelor of Fine Arts in Fashion Marketing and Design program cover basic drawing, design and promotion concepts. You will also take several general education courses. Some courses you may take include:

Core Fashion Marketing and Design Courses

Course Code	Course Name
VCDD 10	1 Design Principles
VCDD 202	Drawing Concepts
FASH 201	Design Process
VCDD 201	Computer Design I
FASH 205	3D Form I
FASH 207	3D Form II
FASH 209	The Fashion Cycle
FASH 300	Creative Drape

Fashion Marketing and Design Specialization Courses

FASH 206	Marketing for Fashion
FASH 212	Historical & Contextual Studies
FASH 221	Fashion Portfolio I
FASH 227	Sewing Techniques

What Could I Do After I Graduate?

Career Opportunities

After completing AIU's Bachelor of Fine Arts in Fashion Marketing and Design program, you could have the opportunity to seek entry-level employment in clothing labels, marketing agencies, and other organizations. You may assist in apparel design, product promotion, and more. Entry-level positions you could pursue include:

Marketing director
Fashion designer
Merchandise buyer

Advanced Degrees

If you'd like to advance your knowledge of the fashion industry, you could earn a master's degree. Earning a master's degree may qualify you for high level managerial or administrative employment in fashion and marketing. Related master's degrees include:

Master of Fashion Management
Master of Marketing
Master of Fashion Design
Master of Fashion Illustration

American InterContinental University

Top 10 Reasons to Attend AIU:

A Regionally Accredited Institution of Higher Learning
Experienced Instructors Offering Insiders' Knowledge
Industry-Current Degree Programs
An Experiential Approach to Education
The Blended Learning Option
Degree Programs in Today's Sought-After Fields
A History of Successful Students
A Team-Based Approach to Student Success
Technologically Advanced Learning Environments
Experienced Tuition Planning and Financial Aid Department

It gives me great pleasure to talk about the accomplishment I'm most proud of, and that is my education. Due to my busy work schedule, I was never able to take a full class load. And then I decided that the only way I could make any progress was to attend an online university. I did my research and after thorough consideration, I chose AIU Online. Their degree program was just what I was looking for. And after I started my classes, I also discovered that the instructors were very encouraging and knowledgeable in their fields of study.

After graduating, the AIU Online Career Services Department assisted me with all the questions and concerns with sourcing employment opportunities as well as my resume preparation. The Career Services Department gave me the one-on-one attention I needed. I personally would like to thank my career service advisor for the advice and guidance I received to make my search for employment opportunities a productive experience. I am very thankful to AIU Online for helping to make my dream a reality.

— Kamran Ashrafi, AIU Online Graduate