Bachelor - Fashion Marketing and Design: Fashion Design

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Are you interested in learning how to conceptualize and execute original designs for men's and women's clothing and accessories? If so, consider American InterContinental University's Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design program. Read on to learn more about this fashion marketing and design major.

Frequently Asked Questions

What Kind of Program Is It?

The campus-based Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design program is intended to provide you with hands-on skills in design sketching, computer-aided drafting, pattern cutting, and draping. You'll also be able to study historically relevant fashion styles as well as contemporary industry trends. Courses are designed to cover relevant business topics, including market research, consumer behavior, customer profiling, trend forecasting, and business planning. Students will also have the chance to study media relations and event planning strategies. Prior to program completion, students will have had the chance to plan, construct, and style various original outfits, which could be included in American InterContinental University's Graduation Fashion Show.

What are the Prerequisites?

You may have experience working as a fashion design assistant or retail salesperson. Good artistic skills and a passion for fashion should prove helpful. Applicants to American InterContinental University's program should have already earned a high school diploma or equivalent; some programs may have additional requirements.

What are the Course Requirements?

The Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design program is designed to incorporate training in Adobe computer-aided drafting software as well as Lectra and / or Gerber design software. This series requires the completion of 198 credit hours, including 67.5 general education and elective credits, 58.5 core credits, and 72 specialization credits.

Some courses you may take include:

Fashion Marketing and Design Course Requirements

Course Code	Course Name
FASH 201	Design Process
FASH 202	Drawing and Design Principles
FASH 206	Marketing for Fashion
FASH 209	Fashion Cycle
FASH 212	Historical and Contextual Studies
FASH 227	Sewing Techniques
FASH 300	Creative Drape
FASH 303	Womenswear I
FASH 311	3 D Form III
FASH 337 OR FASH 342	Textiles I OR Textiles II
FASH 340	Computer Applications for Fashion
FASH 350	Fashion Portfolio II
FASH 403	Final Fashion Portfolio

Fashion Design Course Requirements

Course Code	Course Name
FASH 205	3D Form I
FASH 207	3D Form lI
FASH 214	Targeting Customers
FASH 221	Fashion Portfolio l
FASH 301	Fashion Trends
FASH 305	Womenswear II
FASH 309	Styling Fashion
FASH 315	Fashion Accessories
FASH 355	Fashion Event Management
FASH 401	Collection Project
FASH 405	Fashion Menswear
FASH 412	CAD for Fashion ll
FASH 410	Fashion Collection I
FASH 420	Fashion Collection II
FASH 430	Fashion Collection III
FASH 440 OR FASH 407	Fashion Business OR Fashion Thesis

What Could I Do After I Graduate?

Career Opportunities

The Bachelor of Fine Arts in Fashion Marketing and Design with a specialization in Fashion Design program is designed to develop your market research, project management, creative problem solving, and time management skills. Upon completion of this series, you could be able to seek freelance or in-house opportunities with industry manufacturers, retail clothing stores, apparel wholesalers, or fashion publications. After graduation, you could be able to use the fashion portfolio you've developed to demonstrate your skills to potential employers.

Positions you could be able to pursue include:

Clothing designer
Accessories designer
Personal stylist
Fashion boutique owner

Advanced Degrees

After earning this American InterContinental University degree, you may decide you'd like to continue your training. This could lead you to pursue a related master's degree, which could strengthen existing knowledge of the fashion industry. Such a program could also develop your business savvy and leadership abilities.

Relevant advanced degrees include:

Master of Fine Arts in Fashion Design
Master of Science in Entrepreneurship
Master of Business Administration

American InterContinental University does not guarantee salary or employment.

American InterContinental University

Top 10 Reasons to Attend AIU:

A Regionally Accredited Institution of Higher Learning
Experienced Instructors Offering Insiders' Knowledge
Industry-Current Degree Programs
An Experiential Approach to Education
The Blended Learning Option
Degree Programs in Today's Sought-After Fields
A History of Successful Students
A Team-Based Approach to Student Success
Technologically Advanced Learning Environments
Experienced Tuition Planning and Financial Aid Department

It gives me great pleasure to talk about the accomplishment I'm most proud of, and that is my education. Due to my busy work schedule, I was never able to take a full class load. And then I decided that the only way I could make any progress was to attend an online university. I did my research and after thorough consideration, I chose AIU Online. Their degree program was just what I was looking for. And after I started my classes, I also discovered that the instructors were very encouraging and knowledgeable in their fields of study.

After graduating, the AIU Online Career Services Department assisted me with all the questions and concerns with sourcing employment opportunities as well as my resume preparation. The Career Services Department gave me the one-on-one attention I needed. I personally would like to thank my career service advisor for the advice and guidance I received to make my search for employment opportunities a productive experience. I am very thankful to AIU Online for helping to make my dream a reality.

— Kamran Ashrafi, AIU Online Graduate