Do you enjoy working with people? Do you like selling? With a career in business marketing, you could do both. Read on to learn more if this is a field for you.
As a business marketing professional, you'll be involved in marketing campaigns targeting potential customers for different types of companies and organizations. You would assist in promoting and selling their services and products. You could work in different areas of business marketing, such as customer assistance, project management, purchases or research.
Some career opportunities in marketing might include account executive, market researcher, marketing consultant and product manager. You could choose to specialize in fashion and apparel marketing, new product development, bank marketing, healthcare marketing, international marketing, non-profit marketing or sports marketing. You could even work in marketing management, in which you could work as a business development manager, business development director, commercial lines manager, commercial marketing specialist, account supervisor, marketing coordinator, marketing director, vice president of marketing, market development manager or marketing manager.
According to the U.S. Bureau of Labor Statistics (BLS), employment of marketing managers was expected to increase 12% from 2008-2018 (www.bls.gov). The BLS reported that those professionals were projected to experience reduced cut-backs with employers. In May 2010, marketing managers earned an annual average salary of $122,720, noted the BLS.
If you're interested in a career in marketing management, most employers seek applicants with at least a bachelor's degree in business, marketing, advertising or a related field. You can begin your academic training by enrolling in a bachelor's degree program in marketing, perhaps specializing in business marketing. Your studies might include data analysis, finance, rules and regulations in business, communication techniques, information management and operational procedures. Marketing techniques, leadership, economics, analysis of human behavior and market studies may also be explored. Additionally, you may also learn how to operate different types of software pertaining to business functions.
By completing a marketing degree program, you'll be familiar with decision-making techniques in order to resolve issues. You'll learn leadership and good social interaction skills. You'll also be able to apply appropriate rules and regulations to daily operations.